Who we are
Optimization made accessible.
Baseline+ was built to make health simple, strategic, and sustainable in a world that’s anything but.
We’re living in the unhealthiest era in history. Simultaneously we are surrounded by information overload, quick fixes, and now, medications that make weight loss easier but don’t always teach us how to live well. True health doesn’t stop at a number on the scale. It’s about strength, energy, and longevity — preserving muscle, supporting metabolism, and optimizing the body for life’s “yes” moments.
Whether you’re a parent juggling a dozen priorities, a 20-something trying to build healthy habits in the chaos of adulthood, or an athlete chasing the podium, Baseline+ meets you where you’re at. Every client gets access to an integrated app that makes coaching seamless. You can easily message your coach, sync your favorite food tracker, and access resources all designed to fit your lifestyle.
This isn’t about perfection; it’s about progression. We cut through the noise — no gimmicks, no extremes — and focus on the habits that move the needle. Once you’ve mastered the 80% that truly matters, we refine. We dial it in. We build your baseline — and then we raise it.
At Baseline+, we believe that life is for the living. We invest in building bodies that say yes:
Yes to adventures.
Yes to challenges.
Yes to the life you deserve to live.
Meet your coach
Founder. Athlete. Empath.
My name is Julia Henby (but everyone calls me Juge). I’m a Crossfit L-1 trainer, Program Manager, Baker, and all around life-enthusiast. I was born and raised in Western New York, and for most of my life, I was overweight. In my mid-twenties, I decided I was done feeling trapped in my own body. Like so many others, I had no idea where to start. I tried everything. I restricted to 1,200 calories a day, ran myself into exhaustion, and called it “discipline.” What I didn’t know then was that I was starving my progress.
Baseline+ is the product of years of trial, error, and transformation — not just physical, but mental and emotional. I learned how to fuel my body instead of fighting it. I built muscle, energy, and confidence. I found purpose beyond aesthetics — because this body has carried me through competitions, helped friends move homes, and said “yes” to experiences I never thought possible.
Combining evidenced-based tools, personal experience, and a deep passion for scaling health to every body, I founded Baseline+. I believe that movement is medicine, food is medicine, but so is education — the kind that empowers people to understand their bodies and build resilience for the long run. That’s what Baseline+ is all about: bridging science with compassion, helping you find the version of yourself that’s strong, capable, and unstoppable.
I can’t wait to work with you.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!